You can make the impression you intend to with you brand logo. With your brand logo you have many avenues to go when selecting a logo to use. Often people of for word mark logos in the beginning and branch of into several variations of the original logo. It is common to have an evolving logo because after all as your business grows your brand will evolve.
Below are some logo avenues you can choose to branch off into and their differences. Often it is a good thing to see a business evolve overtime but stay true to their core values and your logo can be a visual representation of that. Which style of logo do you see your business start with and evolve into? Which style better visually represents your brands core goals and values?
Animoto
Abstract- A non-recognizable image. Use code "PHO10OFF" to...
RIU Hotels and Resorts
Lettermark - Initials with distinct typography.
Blue Apron
Pictorial- A recognizable image.
Wordmark - The name is written in a distinct font or color.
Lacoste
Mascot - A colorful cartoonish mascot or spokesperson.
NFL
Emblem - A font with a symbol inside a seal or crest.
What is the style of your logo? Share with me your business and the visual elements you choose to represent your brand!
-Laura C.
